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ME+EM launches a new dreamy print

Here are our top picks from the latest collection

By Ciara McGinley, Zlata Rodionova and Katie Frost
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ME+EM

We're all trying to be more conscious when it comes to fashion, which is why we had to tell you about a timeless, mid-range British label that's fast-becoming a celebrity go-to. Let us introduce you to ME+EM.

The brainchild of former-advertising exec Clare Hornby, ME+EM isn't new but its ethos of eschewing fast-fashion to create affordable, luxurious wardrobe classics that last forever is disrupting the market. You know those pillars of your wardrobe that you're happy to invest in, such as a really flattering pair of jeans or a jumpsuit that makes you feel good every time you wear it? That's what we head to ME+EM for.

Clare explains on the ME+EM website that every piece the brand designs goes through a lengthy and rigorous process to ensure that it meets 'the 3 Fs': flattering ("a flattering silhouette is ageless"), functional ("we obsess over the role of a piece in your wardrobe and how it can work with all your essentials") and forever ("we thoroughly edit trends, only committing to the ones that have long-lasting appeal"). They also only work with specially vetted factories, and manage to keep costs down by cutting out excessive marketing campaigns and wholesaler costs.

"When I went into advertising I couldn’t afford designer clothes full price but didn’t like the quality of high street. I just knew there was a gap to be filled between high quality and price," Clare told Marie Claire.

The brand's latest summer drop includes the bespoke Bright Camellia print, which is available in a breezy maxi dress and soft cotton blouse. The vibrant floral pattern features hand-drawn designs in a bright palette of pink, green and lime and it's perfect for warm weather days.

Celebrity fans of the label include the Princess of Wales, who owns several of the label's Breton tops. Nicole Kidman, Zoe Ball, Naga Munchetty and Cat Deeley have also all worn ME+EM.

SHOP ME+EM HERE

It's worth bearing in mind that these are forever pieces for your capsule wardrobe, so don't expect high street price tags. But, do factor in the cost per wear because buying once is better for your back pocket and the planet. With that in mind, we've rounded up the ME+EM buys you'll want to wear forever...

1

ME+EM Bright Camellia Print Maxi Dress

Bright Camellia Print Maxi Dress
1

ME+EM Bright Camellia Print Maxi Dress

£295 at meandem.com

No summer wardrobe is complete without a standout maxi dress featuring a joyful print. This design ticks that box thanks to its bright florals that pop on the off-white background.

2

ME+EM Silk Cotton Bright Camellia Print Blouse

Silk Cotton Bright Camellia Print Blouse
2

ME+EM Silk Cotton Bright Camellia Print Blouse

The matching cotton and silk blouse will look effortlessly polished paired with everything from jeans to tailored trousers.

3

ME+EM Cotton Poplin Swing Shirt Dress

Cotton Poplin Swing Shirt Dress
3

ME+EM Cotton Poplin Swing Shirt Dress

With its easy-to-wear silhouette and bright hue, this shirt dress is perfect for everything from summer days in the office to a city break.

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4

ME+EM Cotton Stripe Frill Sleeve Tee

Cotton Stripe Frill Sleeve Tee
4

ME+EM Cotton Stripe Frill Sleeve Tee

The ruffle trims on this classic striped t-shirt add an elevated touch to a style staple.

5

ME+EM Linen-Blend Delicate Bloom Print Midi Dress

Linen-Blend Delicate Bloom Print Midi Dress
5

ME+EM Linen-Blend Delicate Bloom Print Midi Dress

This stunning linen blend midi will see you through summer occasions in style. It features a shirred back panel, frills on the shoulders and practical pockets.

6

ME+EM Chunky Cotton Jacquard Cropped Vest

Chunky Cotton Jacquard Cropped Vest
6

ME+EM Chunky Cotton Jacquard Cropped Vest

This cropped knitted vest will brighten up a shorts and sandals look, or layer it over a white shirt on cooler days.

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7

ME+EM Silk Short Fit And Flare Dress + Belt

Silk Short Fit And Flare Dress + Belt
7

ME+EM Silk Short Fit And Flare Dress + Belt

This fit and flare style dress is a chic option for smarter occasions this summer. Made from pure silk, it has lace trims around the cuffs and hem and has a detachable belt.

8

ME+EM Floral Embroidery A-Line Midi Dress

Floral Embroidery A-Line Midi Dress
8

ME+EM Floral Embroidery A-Line Midi Dress

Whether you're strolling along the beach or out for brunch with friends, a white dress is a timeless summer wardrobe staple. We love the addition of beautiful embroidery on this wear-everywhere maxi style.

9

ME+EM Square Neck Lace Sleeve Top

Square Neck Lace Sleeve Top
9

ME+EM Square Neck Lace Sleeve Top

An elevated version of a classic white t-shirt, this stunning top has pretty lace sleeves and an elegant square neckline.

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10

ME+EM Bold Summer Stripe Crossover-Back Maxi Dress

Bold Summer Stripe Crossover-Back Maxi Dress
10

ME+EM Bold Summer Stripe Crossover-Back Maxi Dress

Finding a cool and comfortable dress for hot weather days can be a challenge, but this striped maxi ticks all the boxes. It features a low back with wide cross-over straps, practical pockets and a breezy, tiered skirt.

11

ME+EM Cotton Voile Oversized Shirt

Cotton Voile Oversized Shirt
11

ME+EM Cotton Voile Oversized Shirt

An oversized shirt in a bold shade is the perfect layering piece for the summer months. Wear this 100% cotton one with shorts, dresses, or swimwear.

12

ME+EM Kitten Heel Sandal

Kitten Heel Sandal
12

ME+EM Kitten Heel Sandal

These metallic sandals manage to be both elegant and wearable, thanks to the low kitten heel and strappy gold-tone leather. Pair them with everything from jeans to occasion dresses.

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13

ME+EM Twisted Seam Jean

Twisted Seam Jean
13

ME+EM Twisted Seam Jean

If you're planning on reintroducing white jeans into your wardrobe this season, this tapered style has a laid-back feel for easy summer dressing.

14

ME+EM Vibrant Paisley Print Wide-Leg Shirred Jumpsuit

Vibrant Paisley Print Wide-Leg Shirred Jumpsuit
14

ME+EM Vibrant Paisley Print Wide-Leg Shirred Jumpsuit

We love the blend of bold and bright colours on this jumpsuit. An investment piece that you'll be able to wear summer after summer.

15

ME+EM Cheesecloth Button Front Maxi Shirt Dress + Belt

Cheesecloth Button Front Maxi Shirt Dress + Belt
15

ME+EM Cheesecloth Button Front Maxi Shirt Dress + Belt

This ultra-relaxed fit and flare dress style is made from 100% cotton cheesecloth. We love the chic three-quarter length sleeves and button detailing down the front. Dress it down for the beach or style it with a pair of heeled sandals for the evening.

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16

ME+EM Cotton Crochet Stripe Knit Maxi Dress

Cotton Crochet Stripe Knit Maxi Dress
16

ME+EM Cotton Crochet Stripe Knit Maxi Dress

The re-emergence of crochet as cool has been one of our favourite trends last summer. It's back this year and if you're looking for a timeless and colourful design for your next holiday this number is just what you need.

17

ME+EM Relaxed Tailoring Longline Boyfriend Blazer

Relaxed Tailoring Longline Boyfriend Blazer
17

ME+EM Relaxed Tailoring Longline Boyfriend Blazer

Pastel tailoring is everywhere this season, and we love ME+EM's take on the trend. Take inspiration from the brand and team it with a ruffled blouse and jeans on the weekend or build a head-to-toe look with the brand's slim crop trousers and tailored vest.

18

ME+EM Summer Stripe Swing Blouse

Summer Stripe Swing Blouse
18

ME+EM Summer Stripe Swing Blouse

An effortless warm weather solution, this feminine blouse will make the perfect addition to your holiday capsule wardrobe. It's also available

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19

ME+EM Fluid Summer Tux Jumpsuit + Belt

Fluid Summer Tux Jumpsuit + Belt
19

ME+EM Fluid Summer Tux Jumpsuit + Belt

The ME+EM fluid tux jumpsuit first made its debut in 2021 and quickly became one of the most popular pieces of the season. This spring, the sell-out jumpsuit is back in a fresh blue shade, in 100% recycled fabric which is both crease resistant and machine-washable. Perfect for every occasion from work events to garden parties.

20

ME+EM Bluebell Print Shirred Maxi Dress + Tie

Bluebell Print Shirred Maxi Dress + Tie
20

ME+EM Bluebell Print Shirred Maxi Dress + Tie

ME+EM's floral maxi dress ticks all the right boxes for wedding season. Take inspiration from the label's spring's palette by pairing it with pastels such as the brand's longline blazer.

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